Performance Marketing Services | Brand Masterz India
Result-Driven Performance Marketing Services for Your Business
Performance marketing services make an inevitable part of digital marketing by targeting the audience that is filtered to match the products and services your business offers. Paid advertising provides a boost to your brand visibility, directs traffic to your website, and multiplies conversions and leads with outbound and inbound ads targeted at your potential customers. Witness the expertise of the best performance marketing agency in India that helps you propel your ROI towards your organisational goals.
Performance Metrics That Measure Business Success
Marketing metrics offer support for improving the effectiveness of marketing campaigns. Are you eager to know the most important metrics we emphasise? Here we go!
Cost Per Click (CPC)
It is a key metric of performance marketing that shows whether you can save money on paid ads. It shows how much you spend when your ad gets clicked.
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Cost Per Acquisition (CPA)
It is the amount you have to spend to gain a new customer. It can be campaign costs, sales calls, advertising, or anything that goes into the conversion process.
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Cost Per Sale (CPS)
CPS is the cost that the advertiser pays for every conversion a campaign generates. A low CPS means you spend less to gain customers, which is profitable.
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Cost Per Lead (CPL)
This is the money you invest to gain customers. Low CPL means consumers spend more on buying products than the firm spends on new customers.
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Customer Lifetime Value
It lets you analyse the amount to spend on marketing, i.e., the lifetime customer value. This is the overall revenue you can expect to get from each customer.
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Return On Investment (ROI)
ROI is what you earn compared to the marketing costs. It lets you measure the degree to which marketing campaigns cater to overall revenue growth.
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We Focus on Results
SEO is not a roller coaster, provided it flows into the right hands! We never make guesses or just hope for the best; we develop strategies around your business’s SEO goals to hit the results you desire. As the evolving SEO services company in India, our SEO experts analyse the thick and thin of your digital presence, with a key focus on results.
Let the result speak for itself
Increase Traffic
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Get More Leads
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Accelerate Your Revenue
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Partners for Growth & Beyond
Our business partnership with the most renowned providers has helped us take your marketing campaigns to the next level.
As a certified Google Partner, we excel in leveraging Google’s platform for your success.
Meta
We’ve teamed up with Meta to offer seamless ad management services tailored for Meta platforms
Be at the Top
When Customers Search for You
SEO is not a roller coaster, provided it flows into the right hands! We never make guesses or just hope for the best; we develop strategies around your business’s SEO goals to hit the results you desire. As the evolving SEO services company in India, our SEO experts analyse the thick and thin of your digital presence, with a key focus on results.
Our Process
Setting Goals and Objectives
As the top performance marketing company, we focus initially on defining the objectives of the campaign, which include aspects like sales, lead generation, website traffic, and an increase in brand awareness.
Competitor and Keyword Research
We perform keyword research to understand relevant search terms to run search campaigns. We also craft ad copies that align with the intent of the user search term. By understanding the target audience that is ideal for effective performance marketing, our marketers conduct research to analyse the demographics, interests and behaviour of the target audience.
Campaign Strategy Building & Budgeting
Depending on the goals, target audience and chosen channels, our marketers build a comprehensive campaign plan and strategy. It covers understanding the messaging, creatives, KPIs (Key Performance Indicators), and budget allocation to track success. Our experts carefully manage budget allocation strategies for performance marketing services across different campaigns and channels.
Creative Research and Development
Creatives are essential to performance marketing campaigns as they craft data-driven ad elements like copies and visuals to achieve goals such as higher clicks and conversions. With creatives, we A/B test variations, personalise content, and continuously iterate based on the results.
Setup Tracking & Testing Events
Performance marketing depends highly on data analysis to measure campaign success. Marketers monitor key metrics like Click-Through Rates (CTR), Conversion Rates, Cost Per Acquisition (CPA), Return On Investment (ROI), and various other key performance indicators.
Campaign Launch
We ensure that the campaigns run smoothly by closely monitoring them right from the initial stage. Being the highly chosen performance marketing agency in India, we carefully make initiatives aligned to your demands and launch performance marketing campaigns on the chosen platforms.
Remarket and Increase ROAS
Remarketing is a strategic approach where marketers use the tactic to target users who have previously engaged with the brand. With the focus on these users, our efforts encourage them to re-engage and take the desired actions. Bringing back users who might have abandoned the purchase or left without taking action is also considered. By focusing on resources for these key audiences, marketers aim to increase efficiency and effectiveness in ad investments, thereby driving high returns on the expenditure.
A/B Test, Review & Optimisation
By continuously monitoring the performance of campaigns, we make data-driven decisions to optimise elements such as ad copy, keywords, targeting, and bidding strategies. Through Conversion Rate Optimisation (CRO), we focus on improving the conversion rate of your landing pages or website. We also enable marketers to compare two versions of marketing assets to decide which one gets better results. This iterative methodology of testing and optimisation helps to make data-driven decisions, eventually leading to high-end campaign performance and improved ROI.
Reporting & Scale Up
With regular reports, our performance marketing agency in India analyses the performance of the campaigns and initiates the review of key metrics such as click-through rates (CTR), conversion rates, ROI, cost per acquisition (CPA), etc. After campaign optimisation and achieving high ROI, we increase budgets, expand to new channels and target newer audience segments to scale the efforts.